The role of consumer innovativeness and green perceptions on green innovation use: The case of shared e?bikes and e?scooters

The growing awareness of environmental issues can be linked to the demand for green transport innovations. Consumer behavior studies have pointed importance consumer innovativeness (CI) and perceptions in adoption purpose this paper is identify how users nonusers shared micromobility perceive greenness e-bikes e-scooters CI affects microvehicle adoption. also analyses relationships between referent cognitions—biospheric values, knowledge, ascription responsibility, attitudes. Shared e-bike e-scooter Copenhagen Stockholm were surveyed using an online questionnaire. Results revealed that consider themselves innovative microvehicles as relatively green, while do not. When comparing users, relate use, but notably, only use. results show knowledge attitudes are related perceptions. practical theoretical implications discussed.